Cost-Effective Brand Insights: Why Shoppers Make the Best Field Representatives

For decades, brands have relied on field sales representatives to monitor product displays and promotions in stores. But the high costs—payroll, taxes, insurance, and fuel expenses—can add up quickly. What if there was a better, cost-effective way?

Questly turns in-store shoppers into brand allies, empowering them to capture essential insights as they shop. Why pay for dedicated field reps when shoppers are already at the location?

How Questly Reduces Overhead Costs

With Questly, brands can save on multiple fronts:

• No Travel Expenses: Eliminate mileage reimbursements and vehicle costs, as shoppers are already on-site.
• Lower Payroll Costs: Reduce the need for a large field team, cutting down on salaries and benefits.
• Real-Time Data: Receive immediate feedback from shoppers, allowing for quicker adjustments and more agile marketing strategies.