Harnessing the Power of Proximity for Brand Awareness

The Power of Proximity in Brand Awareness

Connecting with shoppers directly in-store is one of the most effective ways to build awareness and boost engagement. When a shopper actively interacts with a product, it leaves a lasting impression and increases the likelihood of future purchases.

• Engagement with Purpose: Questly allows brands to reach out to shoppers for valuable feedback, creating meaningful touchpoints right where purchasing decisions are made.
• Instant Brand Recognition: By involving shoppers in simple tasks related to the product, brands build recognition organically.
• Feedback that Matters: Shoppers who engage with the product can provide real-time insights that traditional brand campaigns may not capture.

Introducing Products to Shoppers with Ease

Questly makes it easy for brands to introduce new products directly to consumers:

• Active Shopper Participation: Shoppers engage with products in-store, offering feedback that helps brands understand initial impressions.
• Cost-Effective Launch Strategy: Instead of investing heavily in advertising, brands can use Questly to bring products closer to customers without breaking the bank.
• Data-Driven Decisions: Receive data and insights on product performance right from the store shelves, enabling brands to make informed decisions.