Leveraging In-Store Shoppers for Successful Product Launches

Why In-Store Shoppers Are Key for New Product Success

Connecting directly with shoppers in stores provides brands with immediate, real-time feedback and natural engagement that traditional advertising can't match. Here’s how it works:

• First-Hand Exposure: Shoppers interact with the new product right at the point of sale, enhancing recall and interest.
• Authentic Engagement: Rather than a scripted promotion, shoppers experience the product directly, increasing the likelihood of genuine interest.
• Immediate Feedback: Get valuable insights about shoppers’ first impressions, including packaging, display, and overall appeal.

"For brands, there’s no better way to bring shoppers closer to new products than by leveraging their in-store presence."

Questly’s model ensures that your product launch reaches the right audience while providing insights that help refine your retail strategy.