In the fast-paced retail environment, consumer brands are often in the dark about what’s happening on the ground. Shockingly, only 17% of brands report satisfaction with their retail execution. This means the majority struggle to ensure their products are positioned effectively and their promotional efforts reach the target audience.
Real-Time Insights from Shoppers
Imagine if every shopper in the store could serve as your eyes and ears. Instead of relying solely on field representatives—who require scheduling, travel, and additional expenses like gasoline and insurance—brands can tap into insights gathered directly from shoppers. With Questly, this becomes a reality.
Key Benefits:
Accurate, Real-Time Data: Get updates on product placement and promotional effectiveness as they happen. No more waiting weeks for field reports.
Cost Efficiency: Using shoppers to provide feedback removes the need for a dedicated field team, saving on labor and travel costs.
Actionable Insights: Understand customer behavior, product preferences, and more with data that’s fresh and relevant.
