Why Traditional Field Sales Can’t Compete with Shopper-Powered Insights

Traditional field sales efforts can be costly and complex, with brands needing to budget for salaries, travel expenses, and various logistics. Questly offers a streamlined, cost-effective alternative by allowing brands to tap into insights from shoppers already in the store.

The Cost of Field Sales

Brands pay a high price for on-the-ground representatives to visit stores, assess product displays, and report on retail execution. These efforts, while valuable, come with substantial overhead:

• Employee Wages and Benefits: Full-time and even part-time field representatives require a significant financial commitment.
• Travel and Logistics: Field agents incur costs related to travel, including mileage, fuel, and accommodation.
• Time Investment: Coordinating schedules, managing routes, and ensuring coverage can be time-consuming and inefficient.

Questly’s Shopper-Powered Solution

Questly leverages the presence of in-store shoppers to gather real-time insights, providing a cost-effective and efficient alternative to traditional field sales:

• Real-Time Feedback: Shoppers provide immediate insights on product placement, display effectiveness, and customer engagement.
• Cost Savings: Eliminate the need for a dedicated field team, reducing payroll and travel expenses.
• Scalable Data Collection: Access a larger pool of data from diverse locations without the logistical challenges of field sales.

"Questly transforms in-store shoppers into valuable data collectors, offering brands a smarter way to gather retail insights."

By adopting Questly’s shopper-powered approach, brands can streamline their retail strategies, reduce costs, and gain actionable insights directly from the store floor.